Marysville, OH. October 7th, 2016 — RUDIS, a premier athletic apparel brand that is uniquely marketed to the national wrestling community, has partnered with FloWrestling to launch a merchandise program around the storied media company. FloWrestling is the premium source for wrestling-related content around the globe.
The company, founded in 2006 by Cal-Poly wrestling alumnus Martin Floreani, has elevated the visibility and broadcast accessibility of the sport in ways that were never previously possible. As a result, the business model, tried and tested in wrestling, has transcended the sport and changed the landscape in multiple other verticals.
Co-Founder of RUDIS, Tommy Rowlands, comments on the partnership, "I remember when FloWrestling first started while I was competing. Martin slept on our couches, followed us to the Middle East, covered our sport, and gave us a voice that was irreplicable. That ferocity does not merely exist at FloWrestling—it thrives. The authenticity of FloWrestling’s pursuit to not only be the best in their craft, but to institute the most innovative company culture makes them a coveted, identifiable brand in the national wrestling community. At RUDIS, not only are we excited about this partnership, but we use the story of FloSports as internal motivation and inspiration to continue to truly speak to the wrestling community. We want to give each wrestler a voice through fashion, performance, and lifestyle apparel that is both identifiable and unifying."
The partnership includes an exclusive FloWrestling product line available at www.therudis.com and at various events. Co-Founder and President of RUDIS, Jesse Leng elaborates, "Our goal with every product is to always be the most authentic expression of the sport of wrestling through apparel. FloWrestling has embodied that concept with their own platform and has truly become the voice of wrestling. By combining FLO and RUDIS something very pure and powerful has been created. Additionally, this is the first time the FloWrestling brand has been merchandised from a broad spectrum outside of one of their special events. This merchandising program was created specifically to meet the tastes of wrestlers hungry to express themselves. We are excited to introduce a very robust product line that will also have a platform to evolve and grow from literal and recognizable branding, to more subtle and abstract design concepts rooted in history of the FLO story."
Formed in September of 2013, Rudis is a brand that develops and markets merchandise tailored to satisfy the fit and tastes of the global amateur wrestling community. Rudis proudly partners with some of the greatest names in the history of the sport including The Sunkist Kids, Ohio State University, Iowa University, and Dave Schultz.