Thousands of years ago, the ancient gladiators were prisoners. They were forced, against their will, to fight for the amusement of the crowd. Their only chance to earn freedom was to win every battle, for to lose meant their death.
If they remained victorious after countless battles, if they won over the crowd, if they exemplified the excellence that enabled them to stand out from the rest, they could hope to be eventually given a Rudis, a wooden sword that symbolized their freedom.
For a gladiator, earning the Rudis was everything. After years of struggle, it symbolized that he was no longer a slave, that he had no more burdens to bear. He was now a free man and he had his Rudis to prove it.
This gladiator way of life...the daily battle for freedom has been embraced by a few of today's top athletes. For these committed athletes, it is more than a game. For even fewer, it is a way of life.
You know who they are, the people who use their goals and dreams as a guiding compass for their existence. They are driven by more than adulation and fan fare. They seek more, they want more, and they mean more. You can see it in their eyes.
Yes, the thrill of victory drives them...but, for them they chase more than winning, more than dominance, they chase Rudis. It is their way of life.
Rudis is a man's own acknowledgment that he knows his potential, and he must reach for it every single day. There is no offseason. And when that moment comes, when he knows in his heart that he has pushed the limit and exhausted his capabilities, he has his freedom. He becomes free from the reality of his own self imposed limitations......because he has reached them. He is free from wondering if he is who he thinks he should be, because he is now exactly who he aspires to be. He is happy and content. For a moment, at least, he may rest.
But with a new dawn, there are new dreams, new goals, new limits. Never satisfied, he goes back to work, back to the wrestling room, back to the office, back to the fields, back to the gym. His goals and dreams are now bigger and better and he yearns for that precise moment, no matter the struggle involved, when he KNOWS that he will fulfill them.
He chases his potential. He chases his freedom. He chases Rudis. It is his way of life.
Rudis is a brand for those who live a life devoted to earning their own version of freedom, every day, all the time.
Rudis. A way of life.